What is a Brazilian Blowout?

Brazilian Blowout

Its funny how sometimes a brand comes along that just saturates our culture to the point of even changing our language, and Brazilian Blowout has done just that! Like Kleenex forever changed the way we refer to a tissue and Pampers to diapers, Brazilian Blowout has done the same to smoothing treatments across the globe! 

Although Brazilian Blowout is just one type of  treatment in a world of 1000's of smoothing treatments its brand name is often used to describe all types of treatments, from protein treatments to Keratin based treatments. It all boils down to the fact that people love the Brazilian Blowout! ​

So What Is a Brazilian Blowout?

The Brazilian Blowout is a protein based hair smoothing treatment and system that is designed to reduce frizz, minimize bulkiness and reduce curl up to 3 levels while maintaining your natural hair volume. Using animo acids the Brazilian Blowout coats each strand of hair in a protein that smooths out damaged cuticles, giving the look and feel of healthy smooth hair. 
The Brazilian Blowout differs in a Keratin Treatment in this way. With Keratin based treatments the Keratin is designed to go under the damaged cuticle and hold them down vs coating the hair to force them down, as you can see below. ​

Damaged Hair Cuticle

Keratin Based Treatment

Brazilian Blowout

The biggest benefit to a Brazilian Blowout is that there is no down tie after your treatment like some Keratin Treatments. You can wash, style and even put up your hair as soon as you leave the salon. Many clients and stylist also enjoy the customizable flexibility of the Brazilian Blowout treatment that allows it to be customized to meet your hair goals if they aline with something the Brazilian Blowout can offer. 

If your stylist recommends the Brazilian Blowout to meet your hair goals you will want to discuss proper long term home care of your hair, as with any smoothing treatment. Like all smoothing treatments the Brazilian Blowout works best and last longest if cared for properly. We have provided extensive directions here for your home hair care: Brazilian Blowout FAQ - Caring For Your Brazilian Blowout

Pure Brazilian

​The Pure Brazilian is not manufactured by the Brazilian Blowout brand but it is a protein based treatment like the Brazilian Blowout so we include it here. 

​Pure Brazilian is another completely customizable treatment for different hair types that is completed in just 90 minutes!


The Pure Brazilian uses proteins to rejuvenate hair and make your color shine for weeks to come.  The Pure Brazilian’s Original Reconstructor Solution is designed to meet the needs of those with curly or thick hair as it is stronger and reduces volume and bulk. 
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​We want to note that this treatment is best suited for clients with very particular hair goals and you should consult your stylist on what treatment is best for you. 

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