Keratin is a naturally occurring protein in our bodies that makes up a large amount of our skin, hair, and nails. Keratin can be hard, like our nails or animals claws, or it can be soft and malleable like hair. Although the keratin cells are dead by the time they are visible on your body, it is still essential that they are cared for.

Keratin is vital for the health of the delicate tissues it covers. Taking care of the keratin proteins and regulating their growth while they are still active in your body promotes healthy hair, skin, and nails. Adequate nutrition high in vitamin A and vitamin D supports healthy growth of keratin inside your body which results in a more robust growth of skin, hair, and nails.

The keratin protein makes up about 95% of our hair, so healthy keratin production is essential to beautiful, shiny hair. Over time the keratin that makes up your hair may become damaged and broken down by environmental factors, products, and styling routines. Once keratin is visible outside the body, it can no longer be repaired by diet and nutrition, so other routes of protection and repair are necessary.

Although Brazilian Blowout is just one type of  treatment in a world of 1000's of smoothing treatments its brand name is often used to describe all types of treatments, from protein treatments to Keratin based treatments. It all boils down to the fact that people love the Brazilian Blowout! ​

The Brazilian Blowout is a protein based hair smoothing treatment and system that is designed to reduce frizz, minimize bulkiness and reduce curl up to 3 levels while maintaining your natural hair volume. Using animo acids the Brazilian Blowout coats each strand of hair in a protein that smooths out damaged cuticles, giving the look and feel of healthy smooth hair. 
The Brazilian Blowout differs in a Keratin Treatment in this way. With Keratin based treatments the Keratin is designed to go under the damaged cuticle and hold them down vs coating the hair to force them down, as you can see below. ​

​The Pure Brazilian is not manufactured by the Brazilian Blowout brand but it is a protein based treatment like the Brazilian Blowout so we include it here. 

​Pure Brazilian is another completely customizable treatment for different hair types that is completed in just 90 minutes!


The Pure Brazilian uses proteins to rejuvenate hair and make your color shine for weeks to come.  The Pure Brazilian’s Original Reconstructor Solution is designed to meet the needs of those with curly or thick hair as it is stronger and reduces volume and bulk. 
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​We want to note that this treatment is best suited for clients with very particular hair goals and you should consult your stylist on what treatment is best for you. 

​The number one factor a stylist should consider when helping you choose a smoothing treatment is your hair type. Every Keratin treatment formula will react differently based on your hair type. So understanding your hair type, listening to your hair goals and having extensive experience with a wide range of treatments is essential. If you have a tight curl and you are looking to achieve straighter hair with less styling time, your stylist needs to understand what type of Keratin Treatment can reach that level of smoothing.​

​Another critical factor to be taken into account is your hair history. Were you bleach blonde last summer but now a dark brown? Knowing these details helps experienced stylist understand the cause and extent of the damage to your hair. Understanding how different treatments, products, and color affect your hair type tells an experienced stylist a lot about what they need to do to achieve healthy, strong hair. Before getting a Keratin Treatment be sure to find a stylist that is highly experienced in these treatments and understands the complexity of repairing your hair.